How to Use Userlytics’ Tracking Functionality

For clients who want to track their own UX test participants without having them supply personal information, our Tracking Functionality is an excellent tool. Our system allows you to set a variable that can identify specific respondents without having them specify their name or email.

Below we give a step-by-step explanation on how to use Userlytics’ Tracking Functionality. Keep in mind that this function can only be used if you are utilizing the BYOU (Bring Your Own Users) method of supplying UX test participants.

Why Track Participants?

There are many reasons why you may want to track specific participants during a UX study. You may want to offer participants who complete your test a monetary incentive. Or, if you launch multiple UX campaigns, you may want to track specific variables such as the name of each participant, the campaign titles, or each participant’s home country. Userlytics’ Tracking Functionality can be beneficial to you in any of these cases and can be used in any UX test that you supply your own test participants for.

Userlytics’ Tracking Functionality allows you to redirect test participants to a particular web page if they fit the criteria you are looking for, being a particular tester name, country of origin, gender – or whatever else you define.

Where Do I Define the Page I Want to Redirect Participants to?

As mentioned, our Tracking Functionality allows you to track specific participants and direct them to the page of your choosing.

Let’s use the example of wanting to offer your participants a monetary incentive for completing your UX test. In the Userlytics test builder, first go to the “Participants” tab.

Then, scroll down until you reach the section titled “Redirect Link.” Here, you will enter the link to the thank you page you have created for your participants. Within the link you place here, you will need to include a variable to track whether or not each participant has finished the test. Variables can be a participant’s name, gender, number identifier, country, or another characteristic. In the case of tracking participants by their names, you could enter something like “tester” within the redirect URL after the question mark symbol (“?”).

In this case, the word “tester” is the variable. After your variable, your URL should include a word (modifier) that will change with each participant’s invitation.

In this case, we’ll use “name” to show that with each invitation link, the word “name” will be replaced with the participant’s name.

See the image below for an example of what this URL might look like.

What Should My Participant Invitation Link Look Like?

After you have finished creating your UX test and you are ready to invite participants, find the test you wish to invite participants to under the “Running Tests” section of your Userlytics dashboard. The, click on the submenu category titled “Collect Responses.”

Then, find the section titled “Tracking Functionality.” This section provides a sample link for you to invite participants to your UX test.

The link in this section should be modified before sending it to your test participants. In the URL, the text “UID” should be updated to reflect the modifier you defined in the previous step.

For example, if your participant’s name is “John,” their invitation link should look something like this:

https://www.userlytics.com/launch/abcdefegeg?name=John

The system will then use “John” instead of “{name}” in the redirection URL you defined. This means that if the redirection URL you defined is “yourdomain.com/thank-you-page?tester={name},” your participant will be redirected to: “yourdomain.com/thank-you-page?tester=John.”

This allows your tracking system to recognize that the tester “John” has finished the test, and has been paid the test incentive.

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