How to Use Userlytics’ Advanced Functionality
For clients who want to track their own UX test participants without having them supply personal information, our Advanced Functionality is an excellent tool. Our system allows you to set a variable that can identify specific respondents without having them specify their name or email.
Below we give a step-by-step explanation on how to use Userlytics’ Advanced Functionality. Keep in mind that this function can only be used if you are utilizing the BYOU (Bring Your Own Users) method of supplying UX test participants.
Why Track Participants?
There are many reasons why you may want to track specific participants during a UX study. You want to offer participants who complete your test a monetary incentive. Or, if you launch multiple UX campaigns, you may want to track specific variables such as the name of each participant, the campaign titles, or each participant’s home country. Userlytics’ Advanced Functionality can be beneficial to you in any of these cases, and can be used in any UX test that you supply your own test participants for.
Userlytics’ Advanced Functionality allows you to redirect test participants to a particular web page if they fit the criteria you are looking for, being a particular tester name, country of origin, gender – or whatever else you define.
Where Do I Define the Page I Want to Redirect Participants to?
As mentioned, our Advanced Functionality allows you to track specific participants and direct them to the page of your choosing. Let’s use the example of wanting to offer your participants a monetary incentive for completing your UX test. In the Userlytics test builder, first go to the “Participants” tab.
Then, scroll down until you reach the section titled “Redirect Link.” Here, you will enter the link to the thank you page you have created for your participants. Within the link you place here, you will need to include a variable to track whether or not each participant has finished the test. Variables can be a participant’s name, gender, number identifier, country, or another characteristic. In the case of tracking participants by their names, you could enter something like “tester” within the redirect URL after the question mark symbol (“?”).
In this case, the word “tester” is the variable. After your variable, your URL should include a word that will change with each participant invitation. In this case, we’ll use “name” to show that with each invitation link, the word “name” will be replaced with the participant’s name.
See the image below for an example of what this URL might look like.
What Should My Participant Invitation Link Look Like?
After you have finished creating your UX test and you are ready to invite participants, go to the section titled “Collect Responses” on your Userlytics dashboard.
Then, find the section titled “Advanced Functionality.” This section provides a sample link for you to invite participants to your UX test.
The link in this section should be modified before sending it to your test participants. Where it says “UID=tester1” in the URL should be updated to reflect the variable you defined in the previous step.
In this example, we are tracking participants based on their names and we used the variable “tester.” So when sending this link to your participants, you will use the wording “tester” and will modify it for every participant switching out “tester1” for that participant’s name.
For example, if your participant’s name is “Manuel,” their invitation link should look something like the image below.
By applying this step, your participant will be redirected to: yourdomain.com/thank-you-page?tester=Manuel, and your tracking system will receive the URL to detect that the tester “Manuel” has finished the test and has been paid the incentive.