Analyze and Share UX Test Results
After all your testing sessions have been completed, it’s time to analyze and share your results. Userlytics provides a suite of tools that allow you to quickly review participant UX video session transcriptions in multiple languages, browse and/or search key terms within each testing session, leverage time stamping and hyperlinking to quickly locate and deepen your understanding of the most interesting actions and comments throughout your study, and create and share individual clips and highlight reels with your teammates and company stakeholders. Here are four ways to quickly review and analyze your participant sessions:
Find and Play Session Recordings
In your suite of tools, Userlytics allows you to find and view individual session recordings. You have the option of viewing your recordings at normal speed, or at a faster speed. Our clients frequently leverage 1.5x or 2x so that they can still hear and understand the verbal commentary of the participants, however, 5x speed is a great way to quickly skim through the video to a specific area you are interested in.
To get to your session recordings, go to your dashboard, and click on either “Open Tests” or “Completed Tests,” depending on whether or not your study is still in progress. Then, you can open and watch individual videos.
See Video Transcriptions
Video transcription provides you a unique way to quickly scan through your participant session and identify key moments quickly, without watching the entire video. You can browse through each task or question and review the verbal commentary. Or, you can search specific keywords and jump directly to those key moments. The text is all time stamped, so clicking anywhere on the transcription will take you to that timeline moment. To get to your session transcriptions, under “Open Tests” or “Completed Tests” in your Userlytics dashboard, select the test you want to review, and navigate to “Session Transcription.”
Annotations are brief comments you can add to specific timeline moments of a video, highlighting important events and comments, and can be leveraged in various ways:
- To share an aggregate list that can be quickly browsed through, with each one hyperlinked to the relevant session and timeline moment
- To download or share via a URL a specific clip, which can even be automatically “captioned” with the title of your annotation
- To create and download or share via a URL a compilation of clips grouped by themes through the use of tags (highlight reels)
In order to create an annotation, go to “Completed Tests” or “Open Tests” to locate the test you wish to annotate. Then select the session you wish to annotate and click on the blue button that says “Create Annotation.”
After you’ve clicked on the Create Annotation button, new options will appear.
When playing the video you are annotating, typing in any of the title, description or tag fields will automatically lock the “Set Start” time of your annotation, and saving the annotation will define the “Set End”. This avoids the need for stopping and restarting the video every time you wish to create an annotation, and allows you to create annotations much more quickly and efficiently. Alternatively, you can simply click on the “Set Start” and “Set End” to mark the beginning of a video clip, introducing the relevant description and tags for that period.
Once you have saved your annotation, it is viewable (and hyperlinked to the relevant timeline moment) both within the specific UX test session as well as in the “Metrics & Annotations” area. This allows you and your team and stakeholders to quickly skim all of the annotations and instantly click on those of interest to jump to that specific participant UX testing video and that key moment.
Analyze Quantitative Metrics
Quantitative methodologies are meant to provide researchers with objective, measurable results. Many of the tasks your participants complete will provide you with concrete data on what’s working and what isn’t working within your platform. Some of the quantitative metrics Userlytics offers are the System Usability Scale (SUS), Net Promoter Score (NPS), Single Ease Question (SEQ), success/failure questions, rating questions, time on task, card sorting, tree testing and more. Our dashboard allows you to view all these metrics in one easy-to-view place, allowing you to gather insights to improve your brand’s customer experience.